Swerve PR’s Brianne Arpa: ‘Knowing your limits is an act of generosity’

In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care.

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How do you make space for yourself when your career is so demanding of your time and attention?

Even as the boundaries between work and home have blurred during work from home and the COVID-19 crisis, it’s essential to make space for oneself. When you commit to too much, or fail to prioritize self-care, you are actually robbing your colleagues of your full effort.

Brianne Arpa, public relations manager at Swerve PR, puts it simply: Knowing your limits and sticking to your boundaries is actual an “act of generosity.” She explains here point in the latest in our “Day in the Life” series:

1. What’s the first thing you do every day when you wake up?

Arpa: Snuggle with my golden retriever for five minutes. She always jump-starts my day by getting up on the bed at 7:30 a.m. I love that she’s as reliable as my alarm clock.

2. Who is the most important person you talk to every day?

Arpa: With working at an agency there are several important people I talk to on a daily basis: clients, colleagues, and various 3rd party partners. With projects continually changing it is important to be agile and keep communication flowing. Change is a constant in the PR world therefore, communication is KEY and lots of it.

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