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Hello, communicators:

General Mills has launched a campaign to celebrate the 50th anniversary of its monster-themed cereals, including Count Chocula, Boo Berry and Franken Berry, by offering all flavors together in one bowl. The limited cereal, dubbed “Monster Mash,” will also include the Frute Brute and Yummy Mummy flavors that haven’t been around for nearly a decade, and will come in a retro style box.

Courtesy of General Mills

The campaign also features a cover of the iconic Halloween novelty song, “Monster Mash,” complete with a mockumentary featuring Blink-182 drummer Travis Barker:

https://www.youtube.com/watch?v=-KMKfH4gLq4

By going all in for the anniversary of its monster cereal brand with limited boxes and custom merchandise, General Mills hopes to capitalize on the power of nostalgia. By including celebrity influencer Travis Barker, a drummer whose credits are known to both Gen-X (as a former member of ska legends the Aquabats) and millennials (as a member of pop-punk band Blink-182), General Mills shows it knows what customers will be most likely to snag a box of Monster Mash.