Media RelationsAllison Carter
Considering an April Fools’ prank? Avoid these 3 mistakes
Celebrating the annual prank holiday the wrong way can have big consequences.
Celebrating the annual prank holiday the wrong way can have big consequences.
We don’t mind the joke being on us.
Plus: The state of journalism could be better.
Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort.