Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.
When delivering bad news, it’s essential to tell it straight.
That’s the big takeaway from the video from Marriott’s CEO Arne Sorenson that is getting lots of kudos online for directly addressing the company’s challenges in the face of COVID-19.
The video was shared on the company’s Twitter channel:
A message to Marriott International associates from President and CEO Arne Sorenson. pic.twitter.com/OwsF14TZgb
— Marriott International (@MarriottIntl) March 19, 2020
The video clocks in at over five minutes long and allows for updates about the sate of Marriott’s business, both globally and closer to home. Sorenson shares how the virus impacted the company’s China business first and puts into perspective just how bad the crisis is for the hotel chain.
In his words, the crisis will be worse than the shocks of Sept. 11, 2001, and the financial crash of 2008, combined.
Many on Twitter praised the message:
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