Tech, entertainment firms top LinkedIn list of sought-after workplaces

It’s not just the perks that draw wannabe employees; it’s the challenges. That might explain the addition of one company that’s been in PR hot water.

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Well, maybe not literally slipping on the brass knuckles—but regarding your firm as the apex of their career dream list?

On Thursday, LinkedIn unveiled its annual list of the top 50 companies in attracting and retaining employees, allowing ambitious organizations to survey the field in a talent-hungry business world.

The professional social network compiled its report, “LinkedIn Top Companies 2017: Where the U.S. wants to work now,” based on billions of actions taken by its 500 million members. It ran the data on three areas: retention, interest in a company’s jobs, and interest in a company’s brand and employees, LinkedIn reports.

“These 50 companies span 21 industries and employ some 3.3 million workers across the U.S.,” LinkedIn reports. “They are where professionals want to work now.”

Making the top of the list isn’t just about the perks dished out—though there are plenty of those in the upper ranks. One factor uniting many winners is that they offer inspiring opportunities, LinkedIn news editor Laura Lorenzetti Soper said in a phone interview.

Challenges draw applicants.

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