The 2 most important things effective leaders do to motivate and manage change
The “why” and follow-through are crucial for leaders to stand out from the rest—and inspire employees to get on board.
On March 20, 2020, there was a single pandemic message from a CEO that was leaps and bounds better than any other message I heard or read during that period.
It was from the CEO of Marriott International, Arne Sorenson. It had everything a message needs during a time when critical business change is required.
There are a few reasons why I loved his message so much:
He was authentic. You actually believed him. You wanted to believe him! He opened with a story that even his own team didn’t want him to recount.
He used specific numbers to explain just how big the change was. He told the truth and didn’t sugarcoat it. He told employees what they should expect and how bad the problem really was by talking about specific numbers. He didn’t leave anyone guessing about the severity of the situation.
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