Rebekah Crispin, senior vice president of integrated strategy at TEAM LEWIS, a global comms and PR agency, discusses the importance of micro and macro trends, how to foster strong partnerships and client relationships, and why integration is the foundation to success.
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Megan Maguire, senior vice president of U.S. PR at TEAM LEWIS, also had a discussion with Ragan and PR Daily about how brands should authentically connect with audiences, how to counsel brands as to when to show up and deliver points of view on sensitive topics, and examples of companies that have and continue to “show up” well.
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Isis Simpson-Mersha is a conference producer/ reporter for Ragan. Follow her on LinkedIn