The big, diverse, multicultural Hispanic web
As we celebrate National Hispanic Heritage Month, remember that this block of Americans is not a monolith.
In other words, multicultural PR is diversity. It is an integral part of both external and internal communications that can align with the overall company DNA. To develop key messaging, a strategic approach is necessary to cultivate meaningful connections with different groups and understanding their culture cements legitimacy for these brands. It’s very complex.
The diverse U.S. Hispanic population’s buying power is tremendously influential based on their cultural and heritage roots. More than a third of the U.S. Latino population is multicultural. There’s not just one group that the majority automatically associates Latinos with. But there is a whole rich ethical diverse unique pot of nationalities.
Mexicans. Puerto Ricans. Dominicans. Colombians. Panamanians. Ecuadorians. Peruvians. Chileans. Costa Ricans. Cubans. Argentinians. Brazilians. Bolivians. Hondurans. Nicaraguans. Venezuelans. Paraguayan. Uruguayan. El Salvadoran. Spanish.
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