The foundation of an SEO strategy should always include PR

To carve out space for your company in today’s digital-first landscape, it’s crucial to have a strong SEO strategy. While there are several factors that have a role in boosting your startup’s SEO, like blogging, mobile first website design, solid SEO website infrastructure, and YouTube videos, one lesser-known way to strengthen SEO is through the use of public relations.

PR has long been seen as a channel for increasing brand awareness and strengthening organizational credibility, but what’s not always well understood is the power that media coverage has on a long-term SEO strategy.

Here’s how PR helps boost SEO and a few ways to use it to your company’s advantage:

Nuts and bolts

So, how exactly does PR help out with SEO? The answer is simple: backlinks. When your company lands earned media coverage in reputable news media outlets with high domain authority, like Forbes, The Wall Street Journal or Business Insider, your website traffic will subsequently increase. And with the credibility of these sites attached to your brand, Google will begin to recognize your website as a trusted source for related content, which will help boost your ranking.