Media relations can be a thankless job.
Often, your email pitches are left unanswered or, worse, you call a reporter and catch him on deadline. When you manage to pique the interest of a newsroom, you become a reporter’s go-to resource—sometimes at the oddest hours.
Ever answered an email on the weekend, at 11 p.m.? Exactly.
Meanwhile, you’re navigating legal departments and executives and, of course, their jargon. And when you do score coverage for your client, you’re just doing your job.
Well, it’s about time someone recognized that hard work.