‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

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Hello, communicators:

Amazon announced its Prime Day event, which will take place on Oct. 13 and 14:

https://twitter.com/amazon/status/1310564598148366336

This year’s online sales event will highlight small business that have been hit hard by COVID-19.

In a press release, Amazon wrote:

Starting [Sept. 28] through October 12, Amazon will offer Prime members a $10 credit to use on Prime Day when members spend $10 on items sold by select small businesses in Amazon’s store. This Prime Day, and throughout the holiday season, Amazon will spend more than $100 million on new promotional activities to help small businesses around the world increase their sales and reach new customers. This has been a challenging year for many small businesses, and selling in Amazon’s stores has enabled hundreds of thousands of smaller companies to sustain and even grow their sales despite the COVID-19 crisis and beyond.

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