By the Numbers: These were the biggest social conversations out of Cannes

The Cannes Festival of Creativity inspired big-picture thinking in-person — and on social media.

Social trends from Cannes

The biggest ideas, campaigns and activations that took over the Croisette were also discussed online. And for those of us who weren’t lucky enough to attend the event, it offers a helpful window into the most important trends, topics and things to know from the festival.

According to data provided by social media management company Sprout Social, the Cannes Festival of Creativity was posted more than 57,000 times across social platforms, with a 96% positive sentiment rate.



But then again, who isn’t happy when sipping rosé on the Riviera and talking about the future of human creativity?

But here are some of the buzziest topics from the festival, according to social media

Creators beyond Namjoon were also major presences at Cannes — both as paid brand ambassadors and to network and create new connections.

“Major brands like Amazon and TikTok leveraged macro-influencers and creators to promote their key products and services, while more niche brands tapped micro-influencers to amplify their brand and on-site presence,” Layla Revis, vice president of social, content and brand marketing at Sprout Social

Read more about the experience at Cannes from Ragan’s own Diane Schwartz.


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