Quick tips for working with TikTok influencers

If you’ve never worked with TikTok influencers before, the whole affair can seem daunting, from finding the right people to paying the right price or producing the right content. But it really doesn’t have to be scary.

Let Rome Johnson — Microsoft social media manager and a TikTok influencer in his own right under the name @romiejohns — take you through the basics of engaging with these powerful social media creators.

Finding influencers

Start out by thinking of this like any other PR exercise. Your first step is always figuring out where your audience is. And TikTok is a huge social network — you’ll often hear people talk about being on a certain side of TikTok, like the fitness side or the parenting side. So, find what side your target audience is on — and where you should be.

Like every social network since Twitter, hashtags can give you some clue of the topics and influencers you should be following. Johnson advises digging through hashtags to find creators who fit your audience, brand and vibe.

If you want to dive a bit deeper into the ecosystem, Johnson suggests checking out these influencer agencies and platforms to help locate the right creators:

Look for influencers who have PAR