Top 10 brands in social media

The list, from Social Media Reputation, is billed as a benchmark to measure brands’ popularity across social media channels. The popularity of Nos. 4 and 6 were a bit surprising. What do you think?

Here’s how SMR determines who makes the list:

Our Social Media Reputation (SMR) score provides a benchmark to gauge brands’ respective popularity. The score is derived by averaging the noise around a brand (“reach”) with its popularity (“satisfaction”). We then compare the numbers from the last month to the previous three months to apply a topical adjustment (“recency”). An algorithm and some more human analysis later and an SMR score is born.

Here are the top 10 brands from the list of 50:

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