Here’s how SMR determines who makes the list:
Our Social Media Reputation (SMR) score provides a benchmark to gauge brands’ respective popularity. The score is derived by averaging the noise around a brand (“reach”) with its popularity (“satisfaction”). We then compare the numbers from the last month to the previous three months to apply a topical adjustment (“recency”). An algorithm and some more human analysis later and an SMR score is born.
Here are the top 10 brands from the list of 50: