Twitter and Facebook flag Trump’s election posts, Burger King UK implores consumers to buy McDonald’s, and MeUndies apologizes for ‘Harry Potter’ collection
Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.
Hello, communicators:
Burger King U.K. is encouraging consumers to buy from its competitor McDonald’s:
We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6
— Burger King (@BurgerKingUK) November 2, 2020
The move has already amassed headlines for its surprising and friendly approach to COVID-19 marketing. However, the United States’ PR and marketing team for the fast food chain is continuing to take a snarkier approach.
While Burger King UK is appealing to a sense of solidarity with the wider food industry, the company’s North America operation has taken a more confrontational approach to promotion.
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