Twitter co-founder critiques board amid buyout drama, Panera’s CEO outlines brand values and Black Americans’ identity is very much rooted in their race

Hello, communicators:

If you woke up this morning to a light dusting of snow on the ground, you’re not alone.

“SNOWING” — yes, all caps — is trending on Twitter after a winter storm blew through the eastern Midwest.

Snowing…again. Happy Monday! pic.twitter.com/YugVaeNSXq

— Tegan G. (@TeganG_) April 18, 2022

PR pros, keeping an eye on trending topics on social media is a good way to score easy brownie points with your audiences, especially with something as innocuous as the weather.

Depending on the brand, you could easily take advantage of the “snowing” trend and offer an alternative (your product or service) to grumbling about the chilly weather.

We’ll be on the lookout for brands that tweet about the snowy weather today!

Here are today’s other top stories:

Twitter is facing a new round of public drama after its former CEO Jack Dorsey criticized the company’s board as the “dysfunction of the company.”