Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
Hello, communicators:
The Coca-Cola Co.’s holiday commercial strikes an emotional chord:
Though not nearly as dramatic as its commercial, the beverage giant’s social media team is also trying to spread holiday cheer through its @CocaColaSanta Twitter account:
Looking for more people to add to the #NiceList. I’ll be retweeting some. Did I say that right, @Twitter?
— Coca-Cola Santa (@CocaColaSanta) December 7, 2020
Those who tweet at the handle could receive a message back and be invited to receive a special gift:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
