Choosing UCG over influencers and the quarter shows off a design trend

Plus: An office time suck.

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The things you loved in the ‘90s are suddenly cool again. We’re talking claw clips, tie-dye, Trolls, and, of course, American Girl dolls. 

American Girl, which launched in 1986, is known for its collection of historical dolls, which highlight different periods of United States history. After the company archived some of its beloved characters, fans took to social media, creating a “We need an American Girl doll who…” meme. Even brands got in on the action. 

we need an american girl doll who slays in brown pic.twitter.com/npsjGnwbUN

— UPS (@UPS) June 30, 2022

we need an american girl doll whose entire personality is skin care pic.twitter.com/jFUCtAldUO

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