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Good morning, communicators:
CVS hopes to corner the digital market as it trademarks its brand to open a digital pharmacy in the metaverse. The drugstore chain joins retailers like Nike and Walmart to offer a virtual shopping experience.
Its trademark filing also suggests the company hopes to offer telehealth and virtual visits in the metaverse store.
“We’re… regularly looking at new and innovative ways to engage consumers through a digital-first, technology-forward approach,” said a CVS spokesman in a statement to CNBC, adding “we will continue to explore these and other options to improve the consumer experience and launch new consumer-centric services.”
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