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Hello, communicators:

Lay’s potato chip brand announced that it will advertise at the Super Bowl for the first time in 17 years, marking the occasion by giving away a limited-edition line of chips in bags branded to match 29 NFL teams.

Lay’s says the “golden grounds” chips, a play on the classic description of its chips as “golden rounds,” were made from potatoes grown in soil that has been recycled from NFL stadiums and fields across the country. Fans hoping to win a bag can reply to tweets about the sweepstakes using the hashtags #LaysGoldenGrounds, #Sweepstakes and the handle of their favorite NFL team.

Courtesy of Lay’s