Use this checklist to match the right leader to the moment
4 areas to check if the spokesperson is right.
The company’s CEO was great in front of a packed room.
Amira Barger, EVP of D&A Communications, had witnessed the leader’s natural charisma and presence on stage numerous times.
But then came a different setting. In a meeting room on Capitol Hill, Barger’s former boss sat down for a one-on-one with a member of Congress. He made a “drinking the Kool-Aid” reference in front of then-Rep. Jackie Speier, a woman who’d been a survivor of the Jonestown massacre.
Barger immediately knew the CEO messed up and tried her best to stay cool.
“He was great on a stage, great in a press conference, great with the media, not great one-on-one across the table from a person,” Barger said, speaking during Ragan’s Employee Communications Conference.
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