Using life experiences to deliver better multicultural PR campaigns
As our industry moves toward equity, here’s what we can do to improve.
As a Puerto Rican who 16 years ago left the island to move to the U.S. with my husband and children, the upcoming milestone feels personal to me.
The day we moved, and for the first time in my life, I became part of a minority group. I suddenly went from feeling I knew everyone around me, to not recognizing a single person in my new neighborhood; from living among people who talked and lived life in ways that were familiar to me to making new friends using a foreign language among people who had a cultural background different than my own.
This uprooting experience changed me — it also transformed me to be more cognizant of how people who are from minority groups can sometimes feel left out, disconnected.
Since moving to the U.S., a lot has changed in public relations, particularly as industry trends move us toward more equity and inclusion for racial, ethnic and other groups, including the LGBTQ+ community. What follows are some of the learnings gleaned from my personal journey and my experience working in health care for more than a decade.
DE&I should be at the core of every initiative, never an afterthought
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
