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Hello, communicators:

Quick-service salad chain Sweetgreen is launching Sweetpass, a salad subscription program that will give customers up to 40% off each purchase made directly from the restaurant’s app or website.

“It’s an optimal time of year because of New Year’s resolutions and the food that Sweetgreen sells,” Sweetgreen SVP of digital and growth Daniel Shlossman said. “Our ultimate goal is that we really want to make whatever loyalty is at Sweetgreen much more personalized to the individualized customer.”

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