Watch: PR trends for 2026 from PRSA ICON
A peek into the year ahead.
The one thing we know about 2026: It’ll be unpredictable.
But a few brave practitioners put their hand at foreseeing the PR trends, movements and skills you’ll need to know. See what these communications pros had to say about the coming year in the profession
This video was filmed during ICON 2025, in partnership with Green Buzz Agency.
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PRAllison Carter
The most overrated PR trends today
PRPaul Hiebert
Good points.