Westinghouse Electric’s Marta Newhart shares tips on ‘managing up’

Communications leaders building their career must understand that “managing up” has different components. Sounds about right, but what does that mean exactly? Veteran senior communication executive Marta Ronquillo Newhart, chief communications and brand officer at Westinghouse Electric Company, offers insights for future communications leaders from her career holding leadership positions with Boeing, Johnson Controls, Medtronic, Suntricity and Carpenter Technology.

It starts with people

Managing up begins with managing people. In an interview with our graduate class at DePaul University, Newhart explained that people play an important role in every organization.

No matter where you are in your career as a communicator, Newhart said, never forget that you are dealing with people. As you rise in your career, you have to recognize that your work revolves around “humans dealing with other humans,” so finding ways everyone within your sphere can benefit—not just you—is very important.

Marta Ronquillo Newhart

Bring your perspective to the table