What do PR pros love most about their jobs?

While some communicators are writing sonnets to their sweethearts, these PR pros have a little extra room in their hearts for the profession they love.

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Love is in the air; it’s Valentine’s Day again.

In honor of this occasion, I asked some PR pros what they love most about their career in public relations. Though the answers ranged from storytelling to relationship building and media relations, one thing is clear—PR pros adore what they do.

Creating concepts

“What do I love most? Coming up with a really big concept that challenges us and excites our clients,” answers Heidi Otway, VP of PR & Social Media at SalterMitchell. “The best part is when we make it happen, and it exceeds all of our expectations in terms of client ROI, impact and audience engagement. What a feeling!”

Maree Jones, a content strategist with Luckie & Company, agrees that creating concepts is one of the elements that makes PR a great career.

“I love seeing a client’s eyes light up when we suggest an angle or creative approach they haven’t considered. Even if they don’t ultimately sign off on the idea, those moments help ensure PR continues to have a seat at the table as a strategic partner.”

Endless learning

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