What Facebook Shops means for the future of e-commerce

As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies.

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Hands hoding mobile with facebook screen in coffee shop.

The online shopping experience is only going to get more sophisticated.

Facebook Shops—a feature the company has also rolled out on Instagram—offers exciting new opportunities for brand managers to engage consumers online and drive sales.

As we reported on PR Daily:

In a blog post, Facebook wrote:

Shops let you choose which of your items you want to feature, merchandise with product collections, and tell your brand story with customizable fonts and colors. In Facebook Shops, you’ll be able to connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer support and more.

So how can marketers and PR pros take advantage of this new tech to become digitally dominant brands? Brian Gioia, director of product strategy at Scrum50, says Facebook’s place as a dominant force in the e-commerce landscape isn’t a done deal. Platforms like Amazon still have a built-in advantage.

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