What Google’s ‘Helpful Content Update’ means for your B2B content strategy

As a note, Google predicates its business model on people using its engine to find the content they seek. To continue to earn users’ trust, they must deliver content they know those same searchers will actually find valuable – thus leading to this continued evolution in favor of user-friendly content written by and for humans.

So what does Google’s update mean for B2B PR practitioners and how can it fit into content strategies?

Critical components of the update