What to consider if you’re thinking of starting a PR agency

At some point in our careers, I am willing to bet we have all thought about going out on our own – no matter our profession. But very few people actually follow through and launch their own businesses.

Parry Headrick bravely made that jump and launched his own PR agency after spending 20 years working for large communications companies.

Headrick is someone I have admired from afar, not knowing him personally before our interview but following him as one of the more popular PR influencers on LinkedIn. His style on the social media platform is authentic and has resonated with so many – the proof is shown in all of his company’s sales leads now coming straight to his direct messages.

His story is an important one to highlight because it could help others make the leap and go out on their own.

‘Just start and don’t be afraid to fail’

Headrick started his PR agency, Crackle, in August 2020. In our interview, he described the business world at the time as being apocalyptic as the pandemic had us all staring at the walls of our homes, wondering if things would ever go back to normal.