Why and how marketers should invest in Facebook videos

The platform’s 2 billion monthly users, coupled with the option to target promotional options, makes it a great choice for brand messaging, but it calls for creativity and a bit of tech savvy.

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Despite a continually shifting landscape, Facebook reigns as king of social media. 

With more than 2 billion monthly users, the platform accounts for one in every five minutes spent online. So what can brand managers do to take advantage of Facebook’s robust audience?

The simple answer? Invest in video. Not only does Facebook’s algorithm favor video, it’s also the most likely to drive engagement. Best of all, it accounts for just 3% of the platform’s posts. This means there’s a huge opportunity for brand marketers willing to invest in video.

If you’re thinking about producing video for Facebook, follow these guidelines to make sure your videos get results:

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