Why communicators play an essential role in achieving DE&I progress

As racial injustice and inequity is being exposed more fully in our society, professionals from all fields want to know how they can be part of the solution.

To Pamela Morris, senior manager of corporate social responsibility communications for the Walgreens Boots Alliance, communicators are poised to take a leading role. Here’s how she sees opportunities for individuals and teams in the field to contribute to creating a better workplace for all:

Ragan: Given the traumatic and tragic events we keep seeing in the news, what is the role of the communicator?

Morris: The role of communicator has emerged as an incredibly essential function. This has always been the case in times of crisis, and we’ve seen this borne out with the COVID-19 pandemic.

I believe communications can also lead the way on DE&I. …As communicators, we’re trained to connect the dots across organizations, to identify areas of strengths and also where we can improve.