Why your $5M Series A fundraise won’t guarantee media coverage

Every week there’s at least one new funding announcement—and sometimes even multiple headlines in a single day. The pace of venture capital investment has skyrocketed over the last few years, reaching a record-breaking $643 billion in 2021, roughly two times the amount in 2020.

The sheer volume of funding news has made it tough for PR pros to help clients rise above the noise and gain coverage for their own announcements. Rounds keep getting bigger and more companies are entering the fray, but the number of reporters and media outlets covering them has flatlined, or even declined, as many publications have been forced to cut staff.

This puts PR teams in a tight spot, facing pressure to get coverage against difficult odds.

As a PR pro, you must encourage CEOs and founders to be bold in order to gain attention for a new round of funding in a crowded space. Here’s how you can help your clients (or CEO) rise above the noise and land coverage:

1. Coach clients to be generous with details.