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7 guidelines for responding after a tragic event'
Gil Rudawsky
7 guidelines for responding after a tragic event The shooting spree at a Colorado cinema warrants compassionate and accurate media coverage, but how should your organization respond in the aftermath of a disaster?
 
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PR Daily Staff
The 5 most popular stories on PR Daily this week
Like movie-goers, PR Daily readers were all about 'Gatsby' this week. Plus, top traits of good press release writers, email etiquette tips, and more.
 
Matt Wilson
Toronto’s mayor denies he was caught on video smoking crack
Writers at Gawker and the Toronto Star both claim to have watched a video showing Mayor Rob Ford smoking crack. Ford’s attorney says otherwise.
 
Matt Wilson
Activist’s bid to undermine A&F brand catches fire
The CEO’s assertion that only ‘cool kids’ should wear Abercrombie and Fitch togs, as well as reports that A&F burned damaged items rather than clothe the needy, spurred Greg Karber to make a point—and a video.
 
Matt Wilson
Dos Equis sponsors a comedian’s tweet, gets more than it bargained for
After comedian Michael Ian Black tweeted about the beer brand’s new app, fans asked about the uncharacteristic tweet, and he answered honestly: Dos Equis paid him thousands.
 
Alan Pearcy
13 job openings in the PR and marketing world
Turner Broadcasting seeks a publicist to oversee Adult Swim, and The New York Times is puzzled about how to fill its vacancy. Plus, careers with other companies, agencies, and nonprofits.
 
Gil Rudawsky
Can the IRS salvage its reputation amid political targeting scandal?
A crisis communication professional offers the federal tax agency four dire steps to take if it holds any hope of mending its already tainted image.
 
Matt Wilson
Arizona restaurant owners go ballistic on Facebook
The owners of a restaurant that recently appeared on ‘Kitchen Nightmares’ responded to some online critics with an astonishing stream of invective. UPDATE: Owners claim their social media accounts were hacked.
 
Matt Wilson
Could TV casting scams hurt reputable PR firms?
Agencies that promise placements on the Oprah Winfrey Network and ‘The Rachael Ray Show’ in exchange for thousands of dollars don’t represent PR as a whole, but not everyone realizes that.
 
Alan Pearcy
When tragedy strikes: An online tale of two cities
The casualty toll at the New Orleans parade Sunday was not as horrific as that of the Boston Marathon bombings. Social media flared briefly; then interest seemed to wane.
 
PR Daily Staff
The 5 most popular stories on PR Daily this week
From new cover photo rules on Facebook and a battle of the social media sexes to huge mistakes for PR interns to avoid, here is this week's roundup of the most widely read stories on PR Daily .
 
Elissa Freeman
Edgy ads or just really bad taste?
Despite public apologies, some blue chip brands find themselves in the PR hot seat over offensive ads. The push to be ‘creative’ is simply backfiring.
 
Kevin Allen
Amazon yanks ‘ex-girlfriend’ shooting target from its site
A petition by activist group UltraViolet quickly kills sale of the tactless product.
 
Alan Pearcy
14 job openings in the PR and marketing world
In this week’s roundup, General Mills cooks up an appetizing opportunity in the Betty Crocker Kitchens while other companies, agencies, and nonprofits seek a fresh batch of candidates.
 
Gil Rudawsky
Brands distance themselves from Bangladesh factory collapse
Following the recent disaster, retailers and marketers alike are scrambling to defend both their labels and their brands. Will consumers take their money elsewhere?
 
Gini Dietrich
10 steps for managing an online crisis
When the spit hits the fan, speed and contrition are crucial, but don't forget about location, location, location.
 
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