Like movie-goers, PR Daily readers were all about 'Gatsby' this week. Plus, top traits of good press release writers, email etiquette tips, and more.

Writers at Gawker and the Toronto Star both claim to have watched a video showing Mayor Rob Ford smoking crack. Ford’s attorney says otherwise.

The CEO’s assertion that only ‘cool kids’ should wear Abercrombie and Fitch togs, as well as reports that A&F burned damaged items rather than clothe the needy, spurred Greg Karber to make a point—and a video.

After comedian Michael Ian Black tweeted about the beer brand’s new app, fans asked about the uncharacteristic tweet, and he answered honestly: Dos Equis paid him thousands.

Turner Broadcasting seeks a publicist to oversee Adult Swim, and The New York Times is puzzled about how to fill its vacancy. Plus, careers with other companies, agencies, and nonprofits.

A crisis communication professional offers the federal tax agency four dire steps to take if it holds any hope of mending its already tainted image.

The owners of a restaurant that recently appeared on ‘Kitchen Nightmares’ responded to some online critics with an astonishing stream of invective. UPDATE: Owners claim their social media accounts were hacked.

Agencies that promise placements on the Oprah Winfrey Network and ‘The Rachael Ray Show’ in exchange for thousands of dollars don’t represent PR as a whole, but not everyone realizes that.

The casualty toll at the New Orleans parade Sunday was not as horrific as that of the Boston Marathon bombings. Social media flared briefly; then interest seemed to wane.

From new cover photo rules on Facebook and a battle of the social media sexes to huge mistakes for PR interns to avoid, here is this week's roundup of the most widely read stories on PR Daily .

Despite public apologies, some blue chip brands find themselves in the PR hot seat over offensive ads. The push to be ‘creative’ is simply backfiring.

A petition by activist group UltraViolet quickly kills sale of the tactless product.

In this week’s roundup, General Mills cooks up an appetizing opportunity in the Betty Crocker Kitchens while other companies, agencies, and nonprofits seek a fresh batch of candidates.

Following the recent disaster, retailers and marketers alike are scrambling to defend both their labels and their brands. Will consumers take their money elsewhere?

When the spit hits the fan, speed and contrition are crucial, but don't forget about location, location, location.