Words we should use more often
Would ‘roborant’ beef up your news releases? Is ‘fastuous’ too haughty for a white paper? Or are the simple ‘you’ and ‘I’ enough?
Would ‘roborant’ beef up your news releases? Is ‘fastuous’ too haughty for a white paper? Or are the simple ‘you’ and ‘I’ enough?
A new 100-day project from brand strategist Andrew Miller aims to answer that question. It could have major ramifications for brands.
From a guidebook on employee assessments comes a bounty of euphemisms—and we offer some candid translations. Buckle up.
There’s no ‘I’ in team, but there is a ‘me’ in Meebo. There’s also a ‘mee,’ but that’s not a real word.
He’s so excited and he just can’t hide it.
Find out who ranked, and where they landed on the list. Plus, bugs in your Frappuccino, Chris Brown’s assault on Rihanna inspires a sandwich and a tweet, five ways to make saying ‘no’ easier, and more.
It’s not a one-size-fits-all answer. You need the knowhow and the tools—and you can find them here.
Do you handle the Facebook page, blog, or Twitter account for a brand? Then print this page and stick on your cubicle wall.
USC’s public relations center released its annual study of executive-level communicators. Here’s what you need to know.
A recent survey of reporters found that they visit roughly three social media channels for each article they research.
A TV commercial depicting an NCAA championship game between Duke and the University of Kentucky angered Kentucky fans, who overran the UPS blog with comments decrying the shipping company.
The Wall Street Journal is tops among publications, but for individual journalists The New York Times holds the most influence.
Spending all of your time and money building up a Facebook presence? You might want to rethink that strategy.
With a video and a hashtag, the motorcycle manufacturer is changing people’s minds about its customers.
HR is largely responsible for social media policies and practices. Does your strategy include the return on investment?