The author says the clothier’s crisis communications was sharp as it managed the fallout from a black yoga pants recall that became the talk of the media last week.
Turn customers into your biggest fans and advocates by following these steps.
The tchotchkes with which employees decorate their offices are a form of internal communication in themselves, according to a new survey from The Creative Group.
A vice president at Waggener Edstrom explains a common scourge in the world of PR and social media.
After disturbing—not to mention unsanctioned—mockup ads appeared online, the PR pros in Ford’s Asia Pacific division snapped into action on a Saturday morning.
Critics slam a McDonald’s ad for exploiting real children from a local orphanage in order to sell ice cream. Plus, social media manager stereotypes, moving PR beyond the Dark Ages, Oreo and Kit-Kat battle in Tic-Tac-Toe, and more.
Finally, the kind of organized religion in the workplace I can get behind.
Learn how to use the power of Pinterest through this interactive course with Shel Holtz.
Learn all about the PR industry’s top media relations campaigns.
The author has noticed a prevalence of creeps on Twitter and Facebook of late. Don’t be one of them. Here’s how.
Nearly half of all social media users consume content on their smartphones. Here are five ways to make sure your content is right for these mobile readers.
The ads from JWT India were for Ford India. They were mockups and were not approved by the automaker.
You’re rolling out your pitch—and then all hell breaks lose in newsrooms nationwide. What now?
Academy Award winner Cloris Leachman starred in a Go Granny “mockumentary” that helped increase domain sales for Network Solutions by more than 500 percent during Super Bowl XLV weekend.
Why do these insidious errors so often deal with body parts or functions?
