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Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages.
Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages.
If listing calories next to its drink prices deters you from indulging in that morning Frappuccino, both your waistline and your work could benefit.
Someone might say something to you during a speech. If you’re in the proper mindset, it can lead you to better communication of your message and greater rapport with your audience.
The company ousted its executive chairman, George Zimmer, the morning that its annual shareholder meeting was supposed to take place, with no explanation offered.
Whether it’s touting the freshness of canned fruit or the fast food industry warding off health advocates, there are some perceptions that certain companies must continuously
The race is on to find The Color Run’s new online marketing manager while Getty Images hopes to find someone that gets the big picture of PR. That, and more, in this week’s roundup.
The catchy campaign for Australia Metro also picked up the honor in the annual advertising festival’s direct marketing category.
As Facebook hashtags roll out, what’s ahead for marketers?
The magazine apologizes and changes the introduction to a video series called “Dudes Grilling Things” after people complain on Twitter and blogs that the ‘humor’ was sexist.
Komen CEO and founder Nancy Brinker announced in August 2012 she would be stepping down as chief executive, but she hasn’t been replaced until now.
Here’s how you can work some moves like Jagger into your speech the next time you take the stage.
From insights by Sylvia Plath and Philip Pullman to thoughts from Thomas Jefferson and Ray Bradbury, these words might motivate you to grab a pen or pound a keyboard.
The commercial touting the restaurant’s Gardenburger likens the dietary lifestyle to ‘a phase’ one’s teenage daughter might be going through.
It’s not just about what you say, though that’s certainly important. It’s about what you do, too.
Added as both a noun and a verb, the Oxford English Dictionary breaks at least one of its own rules in approving its newest term.