Ragan Insider Kevin Allen
Confessions of a Facebook marketing addict
Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
Archive for April, 2014
Ragan Insider Kristin Piombino
The cost of creating a logo
Pepsi revamped its logo for $1 million, but Twitter purchased its iconic bird for $15 on iStockphoto. Here’s how other brand logos became iconic, as well as how their colors and design affects us.
Ragan Insider Kevin Allen
‘PR Internships for All’ campaign seeks to diversify industry
The growing campaign is calling on agencies to hire interns from schools other than the U.K.’s top universities and pay them.
Ragan Insider Matt Cochran
5 tasks for every PR person’s daily to-do list
Spring is the perfect time for an audit of your daily habits. Make sure you include these five tasks in this mix.
Ragan Insider Matt Wilson
Vogue cuts ties with photog after alleged sex-barter text
A photo of a text message allegedly sent by photographer Terry Richardson to model Emma Appleton made the rounds on Twitter on Sunday. The terms were explicit; Richardson denies sending it. (Updated)
Ragan Insider Erin Feldman
6 troublesome word pairs
Differing by a mere space, or by letter or two, these verbal cousins can confound listeners and perplex proofreaders.
Ragan Insider Kevin Allen
Frozen food makers look to bolster reputation
Sales of frozen foods are dropping, so the American Frozen Food Institute is looking to educate consumers that freezing doesn’t rip nutrients away.
Ragan Insider Allegra Demerjian
5 things bloggers love (and 5 they hate)
Bloggers want to be respected, and they want to feel like they’re valued. Behaving like they’re nothing more than a conduit for your messages is a sure way to make them mad.
Ragan Insider Matt Wilson
‘Stuff PR parents say’ documents well-meaning, but clueless, sentiments
Whether they think your job is like ‘Mad Men’ or that you can score them tickets to ‘The Tonight Show,’ PR pros’ parents have many misconceptions, as shown in this Hunter PR video.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
A single writing error is all it takes to potentially damage one’s credibility. Luckily, our readers learned how to clean up their online image this week. Those stories, and more.
Ragan Insider Beth Monaghan
How to get quoted: 10 media interview strategies
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
Ragan Insider Kristin Piombino
How men and women use social media
While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here’s what organizations need to know.
Ragan Insider Joe McCambley
The problem with ‘brand publishing’
What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot.
Ragan Insider Kevin Allen
Priceline CEO: Facebook and Twitter spending worthless
The online travel-booking company’s chief exec, Darren Huston, said Priceline hasn’t ‘found anything’ on the social media sites, despite major spending there.
Ragan Insider Kevin Allen
Chipotle sued for allegedly firing domestically abused worker, keeps mum
Former employee Natasha Velez claims she was let go for following doctor’s order to take time after being battered by her boyfriend.
