Crayola warns consumers against using colored pencils as eyeliner
After beauty bloggers suggested using the pencils for a new use, the brand issued a statement that its products haven’t been tested as makeup.
After beauty bloggers suggested using the pencils for a new use, the brand issued a statement that its products haven’t been tested as makeup.
The White House Twitter account is run by staffers and @BarackObama is a product of Organizing for Action. @POTUS is a personal account, according to the president’s staff.
The word ‘goal’ is scary for many PR pros because a wealth of variables can change outcomes. Here’s how to be more assured of what you’ll get.
Text, images and videos all must be formatted so that smartphone and tablet users get the best possible experience.
In an ABC news interview, the comedian attempted to divert public conversation away from sexual assault allegations from more than 30 women.
Journalists will be scrambling to find suitable topics to fill column inches and air time. Plan far in advance so you can get attention.
The electrolyte-filled drink isn’t just for kids anymore, according to the brand (and many consumers).
Marketers have more options than ever for getting their messages to the public. There’s also tons of competition. Here’s how to make your content stand out.
They’re both valuable content marketing tools, but you must strike the right balance.
You can get new strategies and tactics from expert, veteran PR practitioners, right from your computer or smartphone.
The ice cream maker is laying off more than 1/3 of its workforce, and hitting another 1,400 with furloughs.
Protect your reputation. Minimize risk online. Engage in digital reconnaissance now to spot—and stop—crises early.
TweetDeck has introduced a feature letting social media managers double-check tweets before sending them. Facebook and Snapchat moved forward with visual mobile ads.
Paying for clicks on Google is a worthwhile marketing tool, but only if you wisely marry your content to your marketing messages.
A content marketer offers guidelines for sharpening your web posts.