7 reasons to love brand journalism
Many marketers and PR practitioners are smitten with this approach to messaging. Here’s why.
Many marketers and PR practitioners are smitten with this approach to messaging. Here’s why.
The team reacted to accusations of hacking a Houston Astros database by saying it’s cooperating with an FBI investigation. (Update)
PR pros who come from the world of journalism have the advantage of knowing reporters’ schedules and preferences, but there’s a lot of guessing involved, too.
Infographics should strike a balance between respecting the nuances of the data and making the information easily digestible.
Samsung seemingly recruited a Cleveland Indians pitcher to tweet a list of demands—all Samsung products—in exchange for an important game ball. The tweet was sent with an iPhone.
Facebook announced changes to its algorithm, which would boost the reach of posts that users spend the most time viewing, including ‘Instant Articles.’
The federal agency is taking steps to ensure that people who are paid to endorse brands on social media disclose their relationships.
In short, it’s a social media marketing technique that works.
‘Face-to-Facebook’ sessions let the social network connect one on one.
Both viral marketing campaigns received top honors via the social network’s 2015 awards.
The shape of a reporter’s workplace is changing rapidly. Don’t make assumptions when you pitch.
Reuters’ 2015 Digital News Report found that a large group of readers are leery of the model, though they regard it as a fact of life.
Asking questions and gathering necessary information before a campaign launches can make your efforts much more effective.
Restricting your creative process by starting with slides and bullets is a common mistake. Find out other ways to rev up your next address, even without a smart car on stage.
According to a recent report, U.S. companies’ social media pros are under the global average for responding to consumers’ questions and concerns on social media.