3 ways PR pros can change a reporter’s ‘no’ into ‘yes’
Media relations involves rejection, but communicators who persevere can see their stories in headlines.
Media relations involves rejection, but communicators who persevere can see their stories in headlines.
PR and marketing pros who embrace online storytelling can win big with fans through the social network. They also can boost their success in media relations.
Landing an article in a top-tier publication isn’t useful if your customers don’t read that publication. Here’s how you can target your efforts for better results.
In a jargon-heavy missive, the sports network’s president, John Skipper, calls the 300 job cuts ‘a necessary part of our continued strategic evolution.’
Overuse of this punctuation mark is like giving yourself a nickname or laughing at your own joke. It also spells doom for professional communications. Keep calm, and use a period instead.
Glassdoor reported that social media and marketing are excellent career fields for maintaining work/life balance.
Most consumers purchase from third party websites such as Amazon, but a Nielsen report finds many want to buy straight from brands’ websites.
Besides being packed with cool clothes, music and one-liners, ‘Back to the Future’ taught us valuable communications insights. Take these with you on this notable date in movie history.
Marketers can see who is sharing and on what social media platforms through the digital publisher’s ‘Knowledge Graph.’
Court a journalist in the same way you’d court a potential love interest—not with flowers and ballads, but with attention focused on their interests.
Benevolent organizations can always use help raising awareness and funds. Here are methods for putting the live video streaming app to work toward those goals.
“Betty” is the chain’s newest edition to its social media team.
Blonde 2.0 launched a PR campaign for the messaging app, aimed at creating a viral sensation. The effort won top honors in Ragan’s Digital and Social Media Awards.
The pharmacy chain heard about its 4-year-old fan and sent her party favors along with birthday greetings on signs and social media.
Adverbs and adjectives are wonderful helpers, except when they’re not. As in real estate, there are three key factors: location, location, location.