The president and his reps offered ‘alternative facts’ to the widely reported meager inauguration attendance figures. The administration’s next moves evoked an even bigger uproar.
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Infographics are sweeping the visual marketing landscape, but they also hold surprising lessons to help PR writers punch up their copy.
The platform signed users up for the presidential account, along with the first lady’s account, even if they had recently unsubscribed from updates.
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Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
An infatuation with documentary “Making a Murderer” has taken a hold of many Netflix subscribers. Within the thought-provoking series though, a few PR lessons have emerged. Here’s what PR pros can take away from the episodic thriller taking the internet by storm.
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Communicators increasingly are being encouraged to dig deep into data analytics, video and storytelling. Here’s a reminder that basics must be applied as well.
The organizations’ social media teams joked with each other online, and their followers approved the wit. Marketers might want to take a page from the engagement playbook.
Interested readers, writers and academics can find research publications on even the most obscure topics. Do you recognize any on this list?
This week, readers were hungry to learn tips to write clickable headlines, successfully launch a career in the PR industry, avoid media relations missteps and more.
Giving employees the freedom to talk about your organization on social media is much cooler—and effective—than publishing a press release. Here’s how to pull it off without incident.
The Federal Trade Commission alleged that the company misled people about the amount of money they could make as drivers. Though it settled, Uber admitted no wrongdoing.
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