Obama writer: Crafting speeches with authenticity
A former White House speechwriter offers tips on finding stories and considers the upside of audiences with smartphones.
A former White House speechwriter offers tips on finding stories and considers the upside of audiences with smartphones.
What do you do with interviews and press opportunities when your chief executive is out on medical leave or another emergency? This advice can help.
The mea culpa came after brand managers complained that their ads were displayed next to extremist material. Other platforms are facing pressure to remove inappropriate content.
With a seemingly endless array of media outlets sharing content and Facebook Advertising’s targeted marketing, PR pros must adapt to a new landscape of online storytelling.
Is Snapchat your specialty? Is your org’s Facebook fan community the most engaged you’ve ever seen? You’ve still got time to enter PR Daily’s Digital PR & Social Media Awards. Don’t miss the extended deadline: March 22.
Samsung, Under Armour and Deutsch Bank responded to crises by printing apology ads in major publications. This communicator says the tactic is a ‘Brand Aid,’ not good PR.
Though the ride-sharing service’s chief executive kept his remarks close to his vest in a public statement, he told staff it was ‘unfortunate that [it] was announced through the press.’
With social media—especially live-stream video platforms—heightening the potential damage to an organization or brand, communicators must respond like lightning. Here’s how to do so.
The company’s co-founder spoke out after an article accused the company of having a harsh work environment that didn’t hold the feminist values its marketing campaigns touted.
Vying for consumer dollars and the top spot can offer a boost to your brand. Here’s how.
It’s common in PR and marketing to overlook the small stuff, including editing your content. From annoying buzzwords to lengthy sentences, here’s what one copywriter advises.
Try these tips to pump extra life into your blog post or article.
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Newsjacking isn’t just for the Super Bowl or major holidays. Throw a dart a calendar and you’ll find a day, week, or month devoted to everything from pancakes to bedbug awareness. Which one’s for you?