Ragan Insider Beki Winchel
30 jobs in the PR and marketing world
You could work under the golden arches in this week’s featured job listing at McDonald’s.
Archive for April, 2017
Ragan Insider PR Daily Staff
Share the media coverage that got your client noticed
PR Daily’s 2017 Media Relations Awards has 20 categories for all of your campaigns and projects. Enter by the extended deadline, April 26.
Ragan Insider Kina Leclair
4 ways brand managers can address social issues
Many of the ways PR and marketing pros insert their companies into controversial conversations can backfire. Here’s how to walk the line successfully.
Ragan Insider Kevin Allen
Marketers, watch for these social media trends
Online platform has pushed digital marketing to new heights and helped brand managers better boost organizations’ reputations—as well as interactions with consumers.
Ragan Insider Kevin Allen
Adidas apologizes for ‘insensitive’ Boston Marathon email
Many social media users lashed out at the company after receiving a message which congratulated runners because they “survived.”
Ragan Insider Julia Sahin
7 crucial questions journalists should pose to PR pros
Asking about deadlines, accessibility and the ‘next big thing’ should be standard procedure for reporters and producers, yet they are often overlooked.
Ragan Insider Sarah Elson
4 ways traveling can make you a better PR pro
You might not think backpacking would enhance your career, but one communicator says solo travel in Southeast Asia has sharpened her skills and buoyed her self-esteem. Here’s how.
Ragan Insider PR Daily Staff
Should your organization be awarded for its transparency?
If your organization is dedicated to open and authentic communication, we want to recognize you. Enter PR Daily’s 2017 Corporate Social Responsibility Awards by the final deadline, April 19.
Ragan Insider Russell Working
5 ways Assurance creates authenticity internally
Show your human side. Admit your mistakes. The insurance broker offers tips that will help build trust among employees.
Ragan Insider Rachel Wright
5 steps to craft a crisis communications plan
Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.
Ragan Insider Beki Winchel
On Tax Day: Freebies, giveaways—and a few missteps
Though some marketing efforts showed savvy, others were too quick to jump onto the newsjacking bandwagon with awkward interactions and promotional tweets.
Ragan Insider Kevin Allen
Publishers ditch Facebook’s Instant Articles
Several organizations have stopped using the social platform’s content feature because they cannot effectively monetize their articles. Facebook says it’s implementing necessary changes.
Ragan Insider Brad Phillips
7 response modes for a crisis
As quickly as print journalists would jump on a misstep or controversy, today’s online news hawks (including the citizenry at large) make it essential to reply quickly and potently.
Ragan Insider Ted Kitterman
Vaccine advocates get more evidence
Two new studies provide hard numbers, showing effective drops in risk and infection in at-risk populations. The news, keying on flu inoculations, comes amid fears over national policy.
Ragan Insider Steve Gillen, Sean Owens
Copyright ‘safe harbor’: A primer for PR pros
The Digital Millennium Copyright Act serves to police online content, so don’t mistakenly error. Protect your organization or client and avoid legal repercussions by following these steps.
