How a poor digital strategy helped bankrupt Toys R Us
As the iconic toy retailer falters in the online-shopping age, here are key lessons to draw from its lagging omnichannel presence.
As the iconic toy retailer falters in the online-shopping age, here are key lessons to draw from its lagging omnichannel presence.
With a rising death toll and worries about aftershocks, online platforms show Mexicans’ resolve in rescuing trapped survivors and rebuilding. There was also a swipe at the U.S. president.
If you feel that you’d like a translator when your marketing colleagues speak, this glossary can get you up to speed.
Saying, ‘OK, now go do this,’ won’t resonate with your audience. Consider each of the four primary categories of performers, and appeal to their modus operandi.
Share how you’re using video to drum up excitement for your organization. Enter Ragan’s 2017 Employee Communications Awards. The final deadline is Sept. 20.
A look at the utility infielder of the punctuation team.
Creating and sharing videos can boost your brand and increase both leads and ROI. Make sure you’re crafting outstanding content with these takeaways.
A new report highlights what journalists and PR pros are most worried about in coming years, which platforms will reign supreme and how—or whether—public confidence can be restored.
The 2017 Nonprofit PR Awards recognizes communicators who built outstanding awareness for the causes they cared deeply about.
Maria slammed into the Caribbean island Monday. The island’s leader posted vivid updates, even as his own home was ripped to pieces.
The Gainesville Police Department learns a hard lesson about brand ambassadorship when internet sleuths uncover a high-profile officer’s bigoted rants on Facebook.
Though many marketing pros are celebrating the national holiday with promotions, one restaurant chain is deciding to go big. Here’s what you can learn from the effort.
Enter Ragan’s 2017 Intranet Awards to see how you stack up against your competition. Share the design, innovation and content that make your intranet an essential tool for all. The deadline is Sept. 20.
Everyone shoots video these days, but few do it well. Here are a few common yet avoidable mistakes that can undermine your best intentions.
If you’re not creating and distributing content to your audience, you’re missing out. These numbers can help you sell the tactic to your boss or client.