5 rules for soliciting feedback on social media
While useful for distributing content, social media is also an opportunity to learn more about your audience. Here’s how to listen for what consumers are saying.
While useful for distributing content, social media is also an opportunity to learn more about your audience. Here’s how to listen for what consumers are saying.
Get the PR measurement skills you need for success with advice from experts during this can’t-miss virtual summit.
The overused modifier is clogging up your copy without adding much value for the reader. Try these alternatives to this hackneyed term.
It’s not sharpening your pencils, nor changing the typewriter ribbon, nor even cleaning pretzel crumbs off your keyboard. Hint: It could involve taking a walk or, possibly, grooming Fido.
Join Victoria Nielsen from Focus brands to get tips to capture and convey your organization’s unique voice.
Capt. Tammie Jo Shults kept her calm when she lost an engine and had to make an emergency landing. Here’s what PR pros can learn from her cool response.
Congratulations to this year’s winners.
Let the gentle wisdom of the beloved, avuncular TV icon refresh your soul and help you improve your corporate neighborhood—cardigan and tennis shoes optional.
One fraternity member appeared to swear an oath to ‘have hatred’ in his heart. The university called the speech ‘disgraceful,’ but the frat says the whole thing was done for comedic effect.
With the rising use of chatbots and artificial intelligence in digital campaigns, communicators should take care not to lose the human element. Here are some mistakes to watch for.
Without being able to time travel, how can PR pros know the right time to publish material for their niche? Here are some questions to direct your efforts.
Internet trolls hoping to stoke controversy have been circulating fake coupons ‘for people of color.’ The coffee chain confirmed the offer was illegitimate but offered little else in response.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
Marketers assuming that wealthy customers are big-spending, carefree fatcats might be in for a disappointment.
This week, readers were interested in trends that will shape social media marketing, free visual tools for creating captivating content, phrases to avoid during presentations and more.