Unilever shuns influencers who pay for followers
The company’s chief marketing officer said the move is meant to ‘rebuild trust back into our digital ecosystems and wider society.’
The company’s chief marketing officer said the move is meant to ‘rebuild trust back into our digital ecosystems and wider society.’
Infographics turn daunting metrics and statistics into understandable visual designs, but you mustn’t neglect the accompanying text. Take these measures to ensure your message is clear.
The faces of some of America’s biggest companies are condemning the Trump administration’s ‘zero-tolerance’ immigration policy, including the practice of separating children from parents.
You might be excited about your fresh influx of cash but getting outside eyes to care is more complicated than just spitting out a press release. Consider these insights before pitching.
Get in front of 140+ digital communicators at our Social Media & Digital Communications Conference.
Hospital celebrates National Nurses Week with a unique photojournalism project.
Enter Ragan’s 2018 Health Care PR & Marketing Awards. The final extended deadline is June 20.
The media company recently sold its California publications, including the Los Angeles Times. The new owner says he ‘always thought Tronc was a silly name.’
If your online efforts aren’t up to snuff, you might be making one of these common (and avoidable) missteps. Here’s how to change course—or avoid them altogether.
A recent Sprout Social Index revealed that the majority of marketers are turning to their organizations’ team members to boost brand recognition, transparency and trust.
As publications look to grow their revenue, PR pros must adjust to the changing media landscape. Here’s why you shouldn’t shrug off increasingly gated content.
The Father’s Day card used a potentially derogatory term while depicting an African-American couple. Both the card company and the retailer have apologized.
It’s crucial to craft content tailored to those who are purchasing your products or services. These steps can help ensure you’re providing top-notch information for your consumers.
Responsive design is just one smart way to augment the user experience for visitors. Consider gamification and other engaging features.
Electronic communication faux pas can cost your company lucrative accounts, and blunders will erode your credibility. Follow these tips to avoid Gmail gaffes and Outlook oversights.