How the buzzwords media outlets use can inform your pitch
What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
Your response to a disaster starts long before the first flare-up. It must begin with a change in mindset among everyone in your organization. Preserving your reputation is vital. Here’s how.
Those moving, talking images are a brilliant way to tell stories and put your experts front and center. Yet in order to succeed, you must figure out your end game.
Learn from content experts at Microsoft and The Daily Dot during this can’t-miss virtual summit.
Journalists and social media users had mixed reactions to the offering touting itself as ‘mouthwatering’ as well as innovative. The PR effort landed chatter and media coverage.
The two companies, among the biggest names in digital publishing, are slashing their workforces to meet profitability and other priorities. How can PR pros respond?
Use digital platforms to help you build buzz, facilitate audience interaction and forge genuine connections.
Employees want to work for a company with a positive workplace culture. Find out which organizations were named ‘2019 Best Places to Work,’ according to Glassdoor reviews.
Sure, a book can spark ideas and inspiration, but your writing won’t actually improve until you start putting words on the page.
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways.
The photo-sharing platform used the rival channel to quell scuttlebutt that the app was limiting the reach of new posts. Despite its explanation, many users are demanding algorithm changes.
Are you considering changing it all up in 2019? Here are some reasons you might want to step on the brakes before ripping up your old style guide.
Check out these examples of useful videos for internal and external outreach.
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The company said it ‘missed the mark’ with a print ad that disparaged cellulite on women’s bodies. Is the apology enough to satisfy angry consumers?