Learn how to come out on top in PR Daily’s Media Relations Awards
Winners share how their campaigns scored big.
Winners share how their campaigns scored big.
Playing it safe when responding to negative reviews might mean you are missing an opportunity. Consider these examples of brand managers making waves.
After a BA flight to Dusseldorf mistakenly landed in Scotland, Ryanair decided to taunt its competitor online. Instead, users reminded the budget airline of its own imperfect record.
In ‘Nineteen Eighty-Four,’ George Orwell used ‘doubleplusgood’ as a tepid modifier undermining expression. Today’s scribes need potent terms to convey magnificence. Try these descriptors.
Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. Here are five indicators that it’s time to get back on the horse.
Newbie practitioners try to do everything, but as your career progresses, you must shed superfluous tasks and unproductive habits. Consider these tips.
The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.
The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. Publishers’ buy-in looms as a pivotal variable.
Just because you are a communicator doesn’t mean you are a whiz at the water cooler. Here are some topics that can make for light conversation—and help break the ice.
Searching for a way to rise to the top of a reporter’s inbox? A story that has missed its window of opportunity is destined for the trash.
Does your message require a big name to make a splash, or would a relevant expert provide a better fit? Here are the crucial questions to ask when planning your influencer marketing campaign.
How did you create an experience that made reporters excited to cover your product or feature your brand? Enter PR Daily’s 2019 Media Relations Awards and tell us. The final deadline is April 3.
The airline said the campaign was meant to promote a new route between Australia and Thailand, but the double entendre stoked backlash online. Can the company make amends?
The visuals-sharing platform outlined its plan to amass revenue as it prepares to offer its stock to members of the public. It still faces stiff competition from other social media sites.
The Sackler family, which owns Purdue Pharma, has been a key philanthropic source in the art world. Yet as public backlash rises, some beneficiaries are giving back the money.