4 reasons why PR pros should invest in a media database
Here’s what the tool can offer to PR pros looking to find the right reporter for their pitch—and maximize their precious time.
It goes without saying that to earn media you need a newsworthy story. But what good is an amazing story that has the potential to move your industry forward and better meet the needs of your customers if you have no way of getting it to the right people?
Media relations would sure be a heck of a lot more difficult if PR pros didn’t have a reliable way to find journalists, smart pitching strategies, and a method for tracking coverage.
In a previous PR Daily article, “Why You Should Invest in Media Monitoring,” we covered the last item on that list, so this time we’re going to look at PR’s other power tool: the media database. When used efficiently, a media database saves you a lot of time, energy, and work.
If you don’t have a media database at all or are working with a basic platform (one that doesn’t include integrated distribution), here are four reasons you should consider investing in an advanced platform:
1. It keeps track of journalists and influencers, so you don’t have to.
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