4 tactics that will grab reporters’ attention
Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.
With media layoffs at an all-time high and media understandingly preoccupied with key narratives (think COVID-19, global warming, and the election, not to mention the IPO/SPAC tsunami) it’s harder than ever to get stories for clients and companies. The fact that everything’s virtual, eliminating typically promising opportunities like media dinners and in-person chats at conferences, just makes things worse.
With that as context, we’re finding that reporters are increasingly unlikely to do “getting to know you” call—they simply don’t have time, and everyone is sick of zoom. To generate stories, we need to bring reporters something interesting that gives them a reason to meet and write.
What’s working now? Here’s where we’re finding success for our clients. I hope some of these ideas will work for you too.
1. Internal data
We have consistently seen success in media pitches that leverage internal, proprietary data that is unique to the company and indicative of larger trends:
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